E-Commerce Marketing Services

Marketing of e-commerce websites requires a very unique approach. Spending money on advertising has to be directly tied back to online sales. I-DOTCOM offers these comprehensive services:

Search Engine Marketing (SEM)

One of the fastest ways to bring visitors and buyers to your e-commerce website is by placing your ad in search engines like Google, Yahoo and MSN. I-Dotcom has several years of experience with optimizing the ads to bring the low cost per click and high conversion of visitors to buyers. With ad prices rising, this service provides constant monitoring of your ad's performance and ongoing adjustments.

Pay Per Click Advertising (PPC)

If you sell popular products, getting buyers requires advertising in price comparison sites, like Nextag, Pricegrabber, Shopping.com, Shopzilla, Froogle, Yahoo Shopper, etc. These comparison sites charge pre click, so optimizing which product click actually result in purchases allows you to optimize the marketing spending budget.

Search Engine Optimization (SEO)

Organic search buyers is the ultimate source of revenues, because buyers find your website and products in search engines without advertising ads. Finding your products on the first page of Google results can be invaluable source of visitors to your online store. To achieve that goal you need to work on optimizing your website for search engines for several months. I-Dotcom offers SEO services in cooperation with several highly experienced partners.

Conversion Analysis

Analyzing your e-commerce website is key to sales results. It is critical to know the conversion ratio for all different advertising campaigns and referral websites allows you to make better decisions where to spend more on advertising and where to limit the spending. Selecting products to be featured, knowing which products are being clicked on, how long customers are viewing the pages, which links are most popular, all this is reported to you which support of Google Anallytics integrated tools.